This is New York, the city of marketers. Yet thanks to the American mythology around advertising, it’s Madison Avenue and the advertising agencies that come to mind first.
What makes marketing different from advertising, you ask? In my belief, advertising is part of marketing. Marketing is everything, from first impression to loyalty sale, from the first glimmer of an emotional connection to full on brand loyalty. It’s all the experiences in between that transform from a one-way passive campaign, to a fully engaged, customer-centric enablement.
I believe that advertising tells a customer about a brand, but marketing is what actually closes the sale. Therefore, New York City is the city of marketers. We close sales, we make money, we are the agencies of today and tomorrow.